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(Guest writer: Dave Ken)

A misconception many of us have is that blogging is an easy matter: you sit in front of a screen and type away until your document is filled with these long fabulations about the world, declarations of personal truths, and outbursts of joy or frustrations – all showing who we really are.

Aside from the personal aspects of (business) blogging, the possibilities it holds are endless and businessmen and women have been turning this tool – that is believed to be created for narcissists and those self absorbed – into a means to a profitable end.

The real conundrum is how far you can go in your attempt to inspire your readers – is your personal life a go-to place for inspiration, and can you incorporate social and emotional aspects of your existence within content that you write so that readers become more emotionally invested in your content?

Think about it, the majority of internet shoppers are emotional buyers and they will always decide on a buy after considering logical criteria, which they will end up ignoring due to an emotional aspect of the purchase (the product reminds them of someone, they root for the content writer, etc). What you write, if done correctly, can convince people to part with their money.

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Making That Emotional Connection

Connecting with your readers on an emotional level is no task for the faint of heart: you need to be relentless, perceptive and most of all you need to keep going even if it doesn’t work out right away.

Emotional writing is difficult and leaves you vulnerable, not because you are freely giving ammo to those who may want to accuse and criticize you, but because you have to be accountable for all you say and do.


Decide whether it is something you are willing to do before you try it out for size. The questions below should help you out:

  • Are your readers in touch with your businesses’ stories?
  • More importantly, are you and your employees in touch with your story?
  • What exactly defines you as a company and which stories are most relevant when trying to engage emotionally with your readers?

The true issue content marketing faces when it comes to connecting to its audience is that it makes readers feel absolutely nothing.

Content should go about not only making connections but also following them. What your audience connects with is what they identify with and what they make their own.

And since the pure information that content marketing usually consists of has no possibility of making your audience trust or build a rapport with the company, it’s clear that you’re off to a bad start from the get-go.

How To Be Emotionally Engaging

So what can you do to improve your odds of emotionally engaging your audience?

1. Add A Personal Touch To Your Articles

Although being overly dramatic isn’t advisable, there are some aspects of your personal life and your business’ stories that you can evoke so that your readers can understand how your company came to be, how life is as an employee in your company and how much dedication and love goes into your product.

Take your readers through funny events that you and your colleagues always laugh about around the water cooler and tell them with your own personal twist, so that they start to feel like a part of your world.


This will enable you to create your own voice that faithful readers will never be able to forget. They will also learn to trust you more. As far as businesses are concerned, emotional writing will show them your human side, and help you brand your business more easily.

2. Appeal To Natural Curiosity

Human beings are curious by nature, so fiddling with that string may bring tremendous success, if done correctly. Instead of creating articles, create stories that people would be interested in reading and sharing.

Consider rewriting titles and subtitles, so that they relate to personal stories rather than statistic information. For instance, replace a title such as “Treatment options for obesity” with “How I overcame being overweight”or “Rediscovering myself after conquering my condition” titles that will appeal to your audience’s curiosity and will make them actually want to read your content.

They also give readers hope and it’s an example of how you were able to do what you are preaching. You are the living testimony. Such writing can be personalized for every need you may have, regardless of the niche your company finds itself in.

3. Spark Meaningful Conversations

Open questions and controversial posts make it almost impossible for your readers to not become actively engaged in conversations about certain topics. By appealing to their emotions, you can actually improve your products.

Imagine a twitter post about something you sell where certain followers express concerns or dislikes. This does not only give you the opportunity of improving your product free of charge (much like a beta test) but it also gives you the chance to address unspoken concerns your customers may have and openly discuss your policy and views. This way followers can see how much thought goes into creating the product you are selling.

4. Draw Attention

Your posts have to be able to catch the eye of possible readers and potential customers and this means that they have to be up to the task. Optimize your headline. Make them sensational and provocative, so that someone who stumbles across an article or post of yours cannot not read it.


Cleverly choose images since they are what attracts traffic the most. Make them relevant and consistent with your brand identity and use image SEO techniques to ensure maximum visibility.


Your ultimate goal is to create a relationship with your readers. They will have to trust you and your company if they choose to purchase your product. Make sure you go beyond just providing simple information: give your readers the possibility of taking what you write and using it in real life.

They are buying products from a person, and when they get to know the person they are buying their product from, they’ll be less hesitant to spend. The trick is to have the courage to put yourself out there, in spite of the possible criticism you may encounter. It will be worth it.

(This guest post is written by Dave Ken for Dave is a Digital Marketing Strategist at He is passionate about the evolving nature of SEO and interested in the latest shifts and patterns, particularly related to content marketing.)

The post How Emotionally Engaging Content Can Help Your Business appeared first on Hongkiat.

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Latest Website Design News

If you are part of an organization like, chances are you are working with colleagues all around the world with different date and time zones. Trying to set up a meeting or have a discussion can be a headache to figure out, particularly when you have a hard time differentiating between GMT, PST, PDT and other time-zone acronyms.

Even if there are no meetings to schedule, with an Internet connection you can watch world events like a football match, a keynote or awards show live on your computer — so long as you can figure out what time it starts locally.

Today, we’ve compiled the 10 best time zone converters for use on desktop or mobile to help you keep track of your global appointments. And if you are an regular traveler, this may even help you pick the perfect time to call home.

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1. Worldtimebuddy (Web tool)

World Time Buddy is a versatile tool that offers a timezone converter as well as a world clock and a meeting scheduler. It has an intuitive design that lets you compare times at different parts of the world. It helps you in tracking business hours in different countries and also when you’re traveling.

2. (Web tool) is a timezone converter with a simple interface. It has a search field where you can enter the location or timezone that you want to know about. There’s another search field for optional timezone search. You can view the results as a table or covert only the specific time.
3. Greenwich Mean Time (Web tool)

Greenwich mean time is a web tool to compare and convert time differences in different parts of the world. It has other useful tools like city time checker, sun time that tells about season progress, and create your own timer with a digital hourglass.

4. Time Zone Converter by TimeAndDate (Web tool)

Time Zone Converter is powered by TimeAndDate which can easily be accessed via your browser to convert time zone in different cities. It also accepts past, present or future dates and allows users to add up to 11 cities for conversion. The converted time can also be copied into an email or note.

5. Time Zone Converter by TheTimeNow (Web tool)

Time Zone Converter helps you find the difference in the time between two cities around the world. Like TimeAnd Date and EasyTZ, daylight savings will be taken into account for conversion and you can convert past and future dates and times as well.

6. World Time Buddy (Chrome extension)

Want to plan and schedule online conferences or international meetings? Try World Time Buddy. It detects your home location automatically, gives you time zone conversion at a glance, and lets you share your converted time via Gmail or Google Calendar. Time buddy also has a an Android app.

7. Timezone Converter by (Firefox add-on)

Timezone Converter is one for Firefox browser users. It can calculate the time difference between a few places all right from the corner of your browser. Beats having to open up a new tab just to figure the time difference out.

8. TimePal (iOS app)

TimePal is another free iOS app that allows you to plan a cross-border meet-up. Just set a date and time for a meeting and share it with your co-workers in other countries. They will receive the time in their respective local times and dates.

9. World Time Zone Converter (Android app)

Here is one for Android users. In just a few taps, you can convert the time from one timezone source to another destination timezone, half a world away.

10. Time Zone Converter (Android app)

Time Zone Converter consists of a huge database of 1200 cities for time zone conversion. Just search and add a city to compare the local time zone with the selected city time zone.


The post 10 Best Time Zone Converters For Desktop & Mobile Users appeared first on Hongkiat.


Latest Website Design News

Being a web developer means constant learning as the field keeps evolving with new updates coming in every other day. Especially when it comes to HTML, CSS, and JavaScript, there’ll always be some new tools and materials we can learn from.

In this round of the series, we’ve gathered various types of resources for web developers. These include some handy tools, learning materials to brush up your skills in web development, and some PHP as well as JavaScript packages.

Without further ado, let’s see the full list.

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Awesome CLI Apps

Command Line Interface (CLI) is powerful, fast, and allows you to automate tasks that would be slower or not possible at all if you do with its UI counterpart.

This is the list of all the available CLI applications – from a CLI to retrieve football score and download a Youtube video to interact with Facebook and Spotify and many other things.



On this platform, you can find a list of Terminal applications such as Bash ZSH, and Fish, etc. editor applications like VIM, and emacs and other types of editors, package managers, plugins, and a list of community sites.

If you’re looking to learn more on using Terminal and CLIs, you should bookmark this site as a comprehensive learning resource.


Charts Blocks

A plugin to insert charts intuitively in the WordPress block editor with just a couple of clicks. The plugin supports several types of charts including the Bar, Line, Pie, and Doughnut chart.


Laravel Prose Linter

A Laravel package to check the textual content on your Laravel application. It can check translations, typos, slang, and can suggest a better writing style. It’s a quite unique linter actually.



An app that allows you to put together different types of real-time data that you’d like to monitor in one single place. You can add, for example, the Bitcoin price, Twitter follower count, currency exchange, AdSense earning, and a lot more.


Learderboard Performance

A tool to benchmark across several different websites to compare their performance. It utilizes Lighthouse under the hood and will generate not only the LCP and FCP but also the accessibility report and the carbon footprint. It’s a great tool if you need to monitor how other websites are doing.


Astro Build

A modern framework-agnostic tool to build a static site. You can use, your favourite framework like React, Vue, Web Components, or just plain old HTML+CSS while Astro will do all the work to compile all these components into a fast static site.



IconVG is Google’s initiative for alternative format for simple small graphics like icons, logos, and emoji which is commonly used on the web. It’s up to 3x smaller compared to SVG and much smaller compared to PNG.

At the time of this writing, this format is experimental; nonetheless, it’s quite exciting to see how this format would be adopted in the future on the web.



A UI kit built on top of Tailwind CSS. What’s unique about DaisyUI is the theme collection. It provides a number of options to choose from as your UI persona besides the traditional dark and light theme.

You can, for example, select the “Retro” theme to change the UI to old-looking colors or “Luxury” to make it more classy.


Mobile Palette

If it’s been hard to find the right color combination for your mobile app, this handy web application may help. Simply select the color base, it will automatically generate a nice color scheme for the mobile UI.


Boring Avatars

As the name implies, this is a tool to create an avatar image, a boring one. The tool generates the avatar based on the combination of pattern, colors, and usernames.

It provides 6 types of appearances, 2 shapes, and 3 sizes to create an avatar. You can copy the generated SVG or use the URL, for example:,2a9d8f,e9c46a,f4a261,e76f51


Dealing with currency can be tricky, and this is a PHP library that aims to make it easy. It allows you to do addition, subtraction, and comparison. You can do advanced stuff like calculating the ratio, converting currency, and formatting.



A tool for workflow automation without needing to code. It can connect to many services like Github, Slack, Google Spreadsheet, Dropbox, and many more. A great alternative to IFTTT and Zapier, N8N is free and open-source, and you can run it on your own server.


30 Seconds of Code

A collection of tips and code snippets for some common problems in programming and web development. It covers JavaScript, Python, React, and Git.

In the collection, for example, you can find several examples of algorithmic operations, math, dealing with Browser APIs, arrays, objects, and some practical examples like converting JSON to CSV.



A library that allows you to generate short, unique, and non-sequential ID. The ID would be like Vz5prKnEoo. It looks similar to an ID of a Youtube video. The library is available in many different languages including PHP, JavaScript, Ruby, Python, Swift, and many more.



Another useful site to bookmark, DevToolTips contains a lot of tips and tricks to use the DevTools. It covers DevTools of Chrome, Firefox, Edge, and even Safari. I’m sure you’ll find little tricks that you’ve never known before.



A PHPUnit plugin to detect memory leaks in your tested codes. A great tool to make sure that your code won’t cause to exhaust memory when deployed to production.


Coffee with Charli and Shopify: Scaling Systems

An interesting talk in Coffee with Charli episode by Figma. This episode gives you a glimpse of how Shopify creates a design system that scales and handles the challenges.



A performant CLI for benchmarking web requests. It comes with a web UI and terminal that you can use to see how the benchmark progress in real-time.

The CLI accepts a number of options to emulate the request for the benchmark such as the number of concurrencies, the number of requests, duration, and the method request.



A small collection of components built with built-in Tailwind CSS classes. Each component is simple, with no additional or superfluous styles. It’s showing a great example of what we can build with Utility classes and HTML.


The post Fresh Resources for Web Designers and Developers (June 2021) appeared first on Hongkiat.


Latest Website Design News

In case you haven’t heard of VPNVirtual Private Network, it’s a set of specially configured servers that allow you to secure and hide your identity while browsing the Internet. But other than security and privacy factors; VPN can also be useful for gaming and streaming through a gaming console, like the Sony PlayStation.

For instance, the discount coupons and gift cards on the PlayStation store may only be applicable in a particular region or certain games may launch earlier in some countries. So, using a VPN, you can circumvent this geo restriction. Also, if you like watching Netflix, Youtube, Twitch, or other digital content through your PlayStation, the VPN will allow you to access region-restricted content easily.

So in this post, we’re going to talk about how to get your Playstation connected to a VPN. Here we will be using SurfShark VPN, and we will show you two different methods to set it up:

Note: If you don’t have a SurfShark account, click here to sign up for one.

Method 1 – Connect PS to VPN via Router

First, we are going to see how to set up VPN directly in your Router. This will allow any device, including your PlayStation, connected to this router to automatically connect to VPN so you don’t need to enable VPN on your device.

Before we get started, here are a few things you will need:

  1. Router’s IP Address,
  2. SurfShark Service Credentials,
  3. SurfShark server configuration file, and
  4. Compatible router.
1. Router’s IP address

In general, your router’s IP address could be, or, but if that’s not the case, you can follow the instructions below to retrieve it.

Windows users (Method #1):

  1. Click the Search Icon on the bottom left, type “Command Prompt” and hit Enter.
  2. windows search icon
  3. Type ipconfig in Command Prompt app and hit Enter.
  4. ipconfig command prompt
  5. Your router’s IP address is displayed under “Default Gateway”. Note the IP address down for later use.

Windows users (Method #2):

  1. Click Search Icon on bottom left, type “Control Panel” and hit Enter.
  2. In the Control Panel windows. click “View network status and tasks” under “Network and Internet”.
  3. network status and tasks
  4. Under “View your active networks”, look for Connections. Click on the Wi-Fi connection name (in blue text).
  5. network sharing center
  6. In the “Wi-Fi Status” window, click “Details…“.
  7. wifi status
  8. Inside the “Network Connection Details” window, you’ll find your router’s IP address beside “IPv4 Default Gateway”.
  9. network connection details
  10. Note the IP address down for later use.

macOS users:

  1. Go to System Preference > Network.
  2. macOS system preference window shown in the dark color scheme with the globe network icon highlighted
  3. Select the network you are currently connected to, then click“Advanced…” on the bottom right.
  4. macOS network window shown in the dark color scheme with the Wifi section highlighted on the left
  5. Go to“TCP/IP” tab.
  6. Wi-fi section on the network window showing sub-section navigation such as TCP/IP, DNS, and WINS
  7. You will find your router’s IP address beside “Router:”.
  8. TCP/IP section on the network with the Router IP highlighted
  9. Note the IP address down for later use.
2. SurfShark Service Credentials

To retrieve your SurfShark service credentials, follow these steps:

  1. Login to SurfShark, then navigate to the Manual Setup > Router on SurfShark dashboard.
  2. Click on the Credentials tab. Here you will find your Username and Password.
  3. Credential section in SurfShark VPN dashboard showing the username and password
3. SurfShark server configuration file

We also need the OpenVPN configuration file. Follow these instructions below to get one:

  1. Navigate to Manual Setup > Router on your SurfShark dashboard.
  2. Click“Locations” tab. Here’s a list of locations with the OpenVPN config you can download.
  3. Single click on the location you want to use.
  4. In the new pop up window, click“Download TCP” to download the desired location’s .ovpn file.
  5. Keep the downloaded .ovpn file easily accessible (i.e, on Desktop) for later use.
4. Compatible router

Last but not least, you will need a compatible router in order for this to work.

In this tutorial, we will be using an ASUS router as it has built-in support for OpenVPN in their firmware right out of the box (no need to install new firmware in the router).

Other compatible routers include:

If, however, you are using a non-compatible router, try our second method.

Let’s get started…
  1. Type the IP address we retrieved earlier in the browser and hit Enter. You will be directed to the router’s admin interface. (In this case, we’re using an ASUS router, as seen below.)
  2. Login with your username and password. (If you have never configured your router before, the credentials should be admin/admin or admin without a password.)
  3. Router login screen, showing two fields to input the username and password
  4. Upon logged in, click “VPN” under “Advanced Settings” on the left sidebar.
  5. Router admin section with the VPN menu higlighted
  6. Click the “VPN Client” tab, then click“Add profile” button.
  7. Router admin dashboard showing the VPN Client section on the VPN page
  8. Next, click navigate to the “OpenVPN” tab.
  9. VPN popup window with fields to fill in the username, password, description and to import the OpenVPN configuration.
  10. Fill up Description, Username, Password, and then upload the .ovpn file. Description: Description of VPN profile (example: VPN – USA). Username & Password: SurfShark Service Credentials retrieved earlier. Import .ovpn file: SurfShark server configuration file downloaded earlier. Make sure all fields are correctly input, then click OK.
  11. Back at the “VPN Client” page, click Activate.
  12. VPN table list with the button to activate
  13. Now, on your PlayStation game console, navigate to Network > Set Up Internet Connection.
  14. Select “Use Wi-Fi”, then select “Easy” on the next screen.
  15. playstation set up connection
  16. Find, and then connect the newly created Wi-Fi network.
  17. vpn wifi playstation
  18. That’s it! The Playstation should now be connected to your newly created SurfShark VPN.
  19. surfshark vpn playstation

Method 2 – Connect PS to VPN via PC

In case, you don’t have a compatible router to install a VPN configuration, you can use your PC as a tunnel for your PlayStation to the VPN-enabled connection.

The only thing you need in order to proceed in this method is to download, and install the SurfShark VPN app.

Step 1: Navigate to TAP adapter settings

To begin, we are going to check the Windows TAP adapter. TAP adapter is a network driver that’s required for the VPN to establish a secure connection on your computer.

  1. Right-click the Wi-Fi icon on the bottom right of your screen, then click “Open Network & Internet settings”.
  2. network settings
  3. Depending on your current computer connection to the Internet, go to either“Wi-Fi”or “Ethernet” section.
  4. internet options
  5. Scroll down, find and click on “Change adapter options”.
  6. adapter options
  7. In this new window, you should see the SurfShark TAP adapter along with other adapter as seen below, including one that we are currently using to connect to the Wi-Fi. Keep this open, proceed to the next step.
  8. network adapter
Step 2: Enable Mobile Hotspot

We need to enable the mobile hotspot that will other device to connect to the Internet through our Windows PC.

  1. Right-click Wi-Fi icon again, then go to “Open Network & Internet settings”.
  2. network settings
  3. Then, on the left sidebar, look for “Mobile hotspot”. Click on it.
  4. mobile hotspot check
  5. Under “Share my Internet….“, click once to turn on Mobile hotspot. Your Network name and Network password will be displayed. (Note: You can change the network’s name or password by clicking Edit.)
  6. mobile hotspot
Step 3: Configure the VPN adapter

Switch over to the previous Network Connections window that we’ve opened up in the initial steps to check the TAP adapter.

  1. You should see a new network adapter has appeared after Mobile Hotspot has been enabled. This adapter will be used to share the Internet connection from the PC.
  2. network adapter
  3. Left-click once on “SurfShark TAP” adapter, then right-click and select the“Properties”.
  4. surfshark adapter
  5. In the new window, go to the “Sharing” tab.
  6. Next, check “Allow other network users to connect….”. Then, under “Home networking connection:” add the exact name of the new network adapter for the Mobile hotspot.
  7. shareing choose adapters
Step 4: Connect to the VPN

Finally, we are going to enable the VPN on our PC.

  1. Lauch the SurfShark app. Navigate to Settings > Advanced > Protocol, then select the OpenVPN (UDP) protocol.
  2. udp protocols
  3. Connect to the VPN location. Generally, you’d want to connect to the fastest location SurfShark suggest.
  4. surfshark servers
  5. That’s it! Now all devices connected to this mobile hotspot will be routed to the VPN.

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